Studio films typically break down into a handful of genres: action, drama, comedy, horror, sci-fi, fantasy. (And, oddly enough, a bad flick can occasionally make for a fantastic trailer. What about that promising first feature? That peculiar but compelling foreign language film? That oddball documentary with seemingly banal subject matter yet an undeniably hypnotic style? These kinds of movies can really benefit from a memorable piece of advertising. Then again, not all films are bulletproof success stories. Strong reviews and terrific word-of-mouth can make uninspired advertising irrelevant.
#2012 TIME FOR CHANGE MOVIE TRAILER MOVIE#
Along with the movie poster, it is arguably the most important marketing tool available to a filmmaker.Ī bad trailer won’t automatically hurt a film. And as long as there is a computer and an Internet connection, it can be watched anytime, anywhere, indefinitely.
The humble movie trailer, once a delightful distraction seen only by punctual film goers exclusively in movie houses, is now the principal way most movies get exposure and remain in the public conscience. And it has a long shelf life years after a theatrical release is over, it will be one of the first things to pop up on a Google word search. movies stand shoulder-to-shoulder with The Hobbit and Avatar 2 on iTunes.
For indie filmmakers trying to make an impression, it’s a chance to have their no-budget D.I.Y. For a self-distributor, it can mean getting 100,000 hits on YouTube within a week. But it’s the way a film greets the world.
Bill Cunningham New York, Enter the Void, Film Trailer, half nelson, Kinetic, Ryan Fleck, The Black Power Mixtape 1967-1975, Winter 2012
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